Do You Run Social Media Ads? Avoid This Common Mistake At All Costs.

So, you’re running social media ads?

Social Media has grown to be a huge part of our everyday lives. This makes it a huge advantage if you make it part of your business marketing strategy.

Depending on your business goals and target, this can usually come in the form of social media ads across popular platforms like Facebook, Instagram, and Linkedin.

But the question is, are you truly helping your ad spend or you’re just hoping the ads will do well on their own?

The most common mistake advertisers make when running a social media ads campaign is to send their visitors to a generalized website. Your social media ads goes to waste when visitors land on a generalized website, like your homepage.

This is mainly because your website’s homepage is too generic for paid search traffic. With your homepage, a visitor can get distracted by multiple links and CTA buttons, thereby losing focus on what brought them there in the first place.

But, sending them to a focused landing page (instead of a high-level website) helps push them into the product/service you’re advertising, and closer to converting.

As a result, utilizing an ad-customized landing page with one goal, one link, and one message helps lead that traffic straight to conversion.

Try UnBounce: Best Landing Page Builder

Using companies like Unbounce allows you to quickly design polished, on-brand landing pages for every social media ads, helping you get a higher return on ad spent (ROAS). With their drag-and-drop builder, it’s easy to create custom landing pages geared exactly towards your ad.

Plus, most social media activity takes place on our handheld screens and many websites aren’t optimized for a mobile experience. Mobile visitors need fast-loading, hyper-targeted pages to keep their attention.

With Unbounce, you can build, tailor, and publish pages that look and function exactly as needed, on any screen, without having to loop in a developer.

UnBounce Benefits

1. Generate lookalike audiences for retargeting:

Add a Facebook pixel to any page to capture visitor data and run effective retargeting campaigns.

2. Attract more leads with super-targeted popups

Trigger lead-gen popups on any landing (or web) page by visitor action, referral source, location, time-on-page, or even cookie behavior to deliver relevant offers at the right moment.

3. AI Copywriting

Instantly generate copy for your page, ads, emails, and more.

4. 100+ templates

Get started fast with hundreds of industry optimized, and ready-to-use templates for landing pages, popups, and sticky bars.

5. A/B testing

Unbounce A/B testing tool lets you build, launch, and analyze landing page experiments on your own (no designer, developer, or deep pockets required).

Final Thoughts On Social Media Ads Mistakes

It’s time to send Facebook, Instagram, and LinkedIn ads to campaign-customized landing pages. Simply put, they resonate better with your audience, help you score more conversions, and make your ad dollars go further.

Head over to Unbounce today to see all they have to offer to help your conversions take off.

To get started with Unbounce, you can try it FREE for 14 days + a 20% off your first three months (or 35% off your first full year). Click the button below to get started.