HubSpot Tools For Realtors: 7 Must Have In 2023 & Beyond

Affiliate disclosure: In full transparency – some of the links on this post are affiliate links. This means that, when you purchase or sign up for any of the tools using our link, we get a small commission, but with no additional cost to you (none whatsoever!).

As a real estate professional, having an optimised Google business profile can help you appear on Google search when someone searches for properties or realtors in your City.

But it doesn’t just stop there. To build a highly converting real estate sales funnel – that nurtures your traffic, and move them from discovery stage down to the point where they sign that cheque, you’d need a complete arsenal of online marketing tools.

And that is where HubSpot tools for realtors comes in handy.

HubSpot is an all-in-one platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service.

So now, let’s explore these 7 powerful Hubspot tools for realtors, that will help you scale and grow your real estate business in 2023 and beyond.

1. Free CMS

Real estate deals are sorely based on trust. And as such, to be taken seriously, you need a professional website.

With HubSpot Free CMS, even non-techies can create their own websites or blogs in few easy steps without hiring a developer or writing a single line of code… Owning a website has never been that easy.

And that’s not all, with HubSpot Free CMS, you don’t have to start from scratch, because it comes fully packed with professional pre-built website themes that you can install and customise to your taste.

One huge advantage that comes With the HubSpot CMS, you save a whole lots of bucks, because you can actually get started for free and upgrade to premium as your needs & requirements grows. Also, it comes bundled with free hosting, free anylitics, CRM, and whole lots more. Click button below to try it for free.

2. Free Landing Page Builder

Never run a marketing campaign without a website. Yes! As a real estate professional, the number of landing pages you can have should be in direct proportion to the number of campaigns you’re running.

Every property you sell or market should have a targeted landing page, with ONE unique CTA button.

If you’re running a facebook ad, Google PPC Ads, or sending an Email campaign to your lists, the rule is never to send a marketing campaign to your website homepage.

Always keep your homepage for informational purposes and organic traffic, while you send your paid traffic to a highly targetted landing page – for better conversion.

With HubSpot’s Free landing page builder, you can create and test beautiful landing pages that generate leads and look great on any device – even if you have no design or IT background.

Beyond that, you have a whole template library to pick from, just in case you don’t have a design background.

3. Free Live Chat Software

Today’s buyers want information – and they want it now. As a real estate professional, adding a live chat support to your website and landing pages helps you connect with your website visitors in real time – this is an absolute super tool.

With HubSpot Free Live Chat, it becomes easier for you to convert new leads, close more deals, and provide better support to your customers.

And you can easily customize your live chat widget to match the look and feel of your brand, create targeted welcome messages for different web pages or segments of your audience so you can connect with the site visitors who matter – right when they’re most engaged.

If you work with a brokerage company or other realtors, you can use live chat to automatically connect chatters to the right people on your team: Route customer inquiries to your services team, and pass leads to the agent who owns that property.

4. Free Online Form Builder

As a real estate professional, you know hands-down that It’s not just enough to drive traffic to your website or landing pages, you need to consistently fill up your database with interested prospects, schedule them for property inspection, and of course close the deals.

A free Online Form Builder can streamline the process by capturing valuable contact information from your visitors.

With HubSpot’s form builder, you can easily create custom forms for your website without any technical expertise. Every visitor who fills out your forms will automatically be added to your CRM database, so you can nurture them with personalized messaging and email campaigns.

You can create as many type of forms you want with the Free HubSpot form builder depending on your particular needs, from a very simple contact form, lead magnet download form, event registration form, down to a more detailed inspection booking form.

5. Free CRM

Here’s where things get a bit more interesting. A high performing real estate professional knows that they can’t do without a standard CRM software.

A Customer relationship management (CRM) software helps real estate professionals improve their overall productivity. Whether you specialize in residential or commercial real estate, HubSpot’s CRM helps you manage, attract, and nurture client relationships with existing and potential customers, thereby making you sell faster and better.

Real estate agents help clients buy, sell, and rent properties. Using a real estate CRM enables you to streamline those transactions and close deals quickly.

The main features of your CRM for real estate will vary depending on the size and needs of your portfolio, but generally, here are some key features you get by using a standard CRM.

• Gather, store, and update client and property information digitally.
  
• Monitor your sales pipeline and keep track of closings.
  
• Respond to customers’ property inquiries without digging through your inbox.
  
• Create personalized and targeted real estate marketing campaigns.
  
• Automate tasks and workflows such as email marketing.
  
• Support and manage agent teams with cloud CRM software and mobile apps.

To learn more about the benefits of using a Real Estate CRM, checkout this detailed article by the HubSpot team

6. Email Marketing Software

The money is in the list they say – but the magic is in the follow up. If you have followed through from the first step, then you must have populated your database with prospective buyers, sellers, or even past clients that needs to be kept in view for future deals. And the best way to do that is following up through emails.

With HubSpot’s Email Marketing Tool, you can create a professional and personalized email marketing campaigns, that displays perfectly across any device, all done by yourself without needing any designer or IT professional.

And getting started is very simple – you can either start from scratch or choose from one of the many pre-built email templates, or even from dozens of free templates in their marketplace that are proven to convert, then use the drag-and-drop editor to customize layout, calls-to-action, and branding.

There are many ways you can use email marketing to scale your real estate business:

• To follow up with prospective clients till you close the deal.
  
• To keep in touch with past clients & build better relationships
  
• Clients on boarding campaigns
  
• Share new property launch or holiday discounts
  
• Provide other helpful information like blog posts, reviews, etc

7. Free Email Signature Generator

Professionality matters when it comes to succeeding as a real estate agent, and there’s no better way to display such commanding awe than having a professional email signature on all your emails.

Your email signature is a place where you can highlight your experience and make a lasting impression.

Apart from making your look professional, email signature can also be an important marketing tool in the real estate industry. It gives potential clients a summary of your business and makes it easy for them to find you online.

An email with a good signature makes a good first impression on clients and prospects by adding credibility and trustworthiness, leading to more leads and ultimately more sales.

With HubSpot free email signature generator, you can create a professional email signature in less than 3 simple clicks. All you need to do is to choose a template, then follow the prompts to add your details – then copy and add to your preferred email client with ease.

Final Thoughts (HubSpot Tools For Realtors)

Focus is key for every business – big or small to succeed. And that is what HubSpot helps you to achieve. They help you focus on what really matters – and that is, to run your business effortlessly without spreading yourself too thin.

Using an all-in-one platform like HubSpot will help you streamline your Rea estate business, and in return helps makes your work much more easier and less stressful. Whether you need a website, landing page, email marketing, CRM, chatbot, etc, Everything you need is inbuilt in one place, no need to jump from company A to run your email campaigns, company B to renew your hosting, or Company C to create a landing page.

And the best part of it all – you can litteraly get started with all these tools completely for free, then upgrade to premium as your needs grow.

There you have it, Our top 7 best HubSpot tools for realtors. For more information on how to grow your real estate business online, checkout this post on how to leverage Ai copywriting tools to make your work easier.