Top 5 Ways Landing Pages Can Improve Your Marketing Strategy (in 2024)
There are lots of things that come to mind when you’re making plans on the best ways to improve your marketing strategy for the new year.
And one aspect that many people tend to neglect the most, or put at the bottom of the queue is the need to incorporate landing pages as a key strategy in their marketing mix.
In 2024, whether you’re selling products or courses online, building your email list, building a sales/marketing funnel, running Facebook or Google Ads, or giving away a free eBook for download – Here are 5 ways by which landing pages can improve your marketing strategy.
How to Improve Your Marketing Strategy With a Landing Page
1. Increase Conversions
Quality landing pages result in more conversions. Whether it is newsletter subscriptions, sign-ups, downloads, lead generation, or something else, when you use landing pages, you experience higher conversion rates than sites that don’t.
Remember, having a landing page doesn’t guarantee a higher conversion rate. Instead, landing pages can be said to improve your marketing strategy by providing you with the tools to scale your conversion rates as time passes.
2. Reduced Cost Per Acquisition
Cost per acquisition (CPA) is the total cost of acquiring a new customer. While there’s no universal set number to acquiring a customer, it’s much less when you have landing pages in place.
Landing pages increase conversions and help produce a higher return on investment (ROI). I’ve also found that landing pages also increase your Google pay-per-click (PPC) Quality Scores. This results in a lower cost per click, which reduces the cost per conversion and eventually a lower CPA.
3. Showcase and Optimize Your Offers
Every offer needs a home and landing pages provide this home. Depending on your marketing strategy, you may have several offers to showcase, including referral programs, promotions, white papers, resource guides, on-demand webinars, and more.
The information you collect and share on the landing page varies based on the type of offer you’re looking to highlight the most. Because of this, you need flexibility for changing form fields, editing layouts, and optimizing the design and copy– a standard, set template doesn’t work.
Also, your offers also need an easy, shareable link that is easily found on your landing page.
4. Scale Your Marketing
With landing pages, you scale your marketing without scaling your resources, money, or time. In the past, building landing pages took a lot of time and money. However, this isn’t the case today. It’s easy, fast, and affordable to create and publish new offers and pages on your website.
This makes it possible to increase your marketing efforts without spending too much time or effort.
5. Test and Validate New Ideas
You have the option to spend resources, money, and time to build an entire website for something new you offer and then wait and see if anyone likes it. Another smarter option is to use a landing page to validate the audience’s response and collect feedback on an idea to see if spending more money on it is a smart idea.
Final Thoughts
When it comes to ways to improve your marketing strategy in 2022, implementing landing pages should be a must. These offer you a chance to increase conversions, reach more customers, and quickly add new offers to your site.
If you need help to create an effective landing page for your digital marketing campaigns, you can contact our design agency for a quick quote.
This article was originally published in the original United States edition of Inc. or on inc.com and is the copyright property of Mansueto Ventures LLC, which reserves all rights. Copyright © Mansueto Ventures LLC.
